To help Rocky Mountain Power meet their annual kWh savings goals, CLEAResult launched a pilot program and direct marketing campaign offering free advanced power strips to high-potential customers.
n 2009, CLEAResult was challenged by a Missouri-based utility to develop a solution to engage the utility’s hard-to-reach low-income customers. They sought a positive touchpoint with a historically underserved customer segment, a community with the greatest need and potential for savings on their utility bills.
AUSTIN, Texas (April 17, 2019) – CLEAResult, a leader in designing and implementing technology-enabled energy efficiency and demand response programs for utilities, has been named one of America’s Best Mid-Size Employers of 2019 by Forbes, which recognized a total of 500 companies with more than 1,000 employees in the U.S.
There have been some big disasters lately that have made the headlines, and it’s hard not to relate to those climate-related events hitting closer to home. As these events occur more and more frequently, it’s even more important to plan ahead and factor the greater likelihood of weather and temperature changes as we build for the future.
AUSTIN, Texas (April 15, 2019) – CLEAResult, a leader in designing and implementing technology-enabled energy efficiency and demand response programs for utilities, today announced Rob Rodgers as the company’s new Chief Financial Officer. Rodgers is stepping into the role following David Mehok’s departure from the company in 2018.
In 2018, CLEAResult’s Marketing Services team won three MarCom Gold awards for work done on behalf of energy utility clients. This is the story behind the MarCom Gold winning Kansas City Power & Light (KCP&L) Grocery Premium Direct mailer, a campaign that reconsidered direct mail in a time and industry where “print is dead.”
In 2018, CLEAResult’s Marketing Services team won three MarCom Gold awards for work done on behalf of energy utility clients. This is the story behind the MarCom Gold winning SWEPCO Genuine Rebates campaign—the answer to the challenge of keeping long-running marketing fresh.
CLEAResult recently sponsored exciting research from the Smart Energy Consumer Collaborative (SECC), that sought to understand what causes 40 percent of consumers to engage only selectively in energy efficiency behaviors and programs. In February, I participated in a panel discussion about this report and its findings at SECC’s Consumer Symposium in New Orleans, LA.
AUSTIN, Texas (February 22, 2019) – CLEAResult, a leader in designing and implementing technology-enabled energy efficiency and demand response solutions for utilities, today announced that Scott Boose has been named the company’s new CEO. Scott succeeds Aziz Virani who has served as CEO since January 2016.
The evolving energy industry is constantly experiencing disruption as new technologies emerge and customer preferences change. In years past, consumers sought safety and reliability from their energy utility, but have evolved to also expect comfort, convenience and control. Energy efficiency and demand response programs, coupled with connected and smart appliances, allow utilities to engage customers and address these new preferences.
