Go back
Go back
Six COVID-19 Utility Marketing Trends to Keep an Eye On
As the COVID-19 pandemic continues to upend our daily routines, consumers are spending an unprecedented amount of time and energy at home. They are paying closer attention to what brands are saying—and even closer attention to what they’re doing.
For utility advertising, this brings challenges as well as opportunities. To help you navigate the new marketing landscape, here are six COVID-19 consumer media trends that look set to become the new normal.
Go back
Go back
CLEAResult Launches Virtual Assessment and Assurance Service, Protecting Public Health While Helping Consumers Manage Their Energy Costs
Austin, Texas (April 30, 2020) – CLEAResult, a leader in designing and implementing technology-enabled energy efficiency programs for utilities, is the first to bring a fully-featured Virtual Assessment and Assurance offering to market through a partnership with Streem, an award-winning technology firm and part of the Frontdoor (FTDR:NASDQ) portfolio of brands.
Go back
Go back
How to make working from home work for your budget
With unprecedented numbers of Americans currently working from home, the extra energy costs that come with it may arrive as an unwelcome surprise.
Here are seven simple solutions to reduce the sticker shock this spring:
Unplug.
Reduce distractions and your energy use by only plugging in the electronics you need for work. Using an advanced power strip can also save you around $100 a year by preventing unused gadgets from wasting energy (the dreaded “vampire power”).
Go back
Go back
CLEAResult Names Shane Nichols Chief Commercial Officer
CLEAResult, a leader in designing and implementing technology-enabled energy efficiency and demand response programs for utilities, is pleased to announce Shane Nichols as the company’s new Chief Commercial Officer. In his new role, Shane will be responsible for leading the company’s commercial organization, including sales, marketing, proposals, contracts and product management.